OLDER EXAMPLES OF VISUAL FRAMING, PERSUASION
LEFT: In the 1964 TV ad known as "Daisy," the LBJ presidential campaign appealed to fear, life
and collective responsibility and empathy.
BELOW: The U.S. government tries to get American families to plant hemp (the marijuana plant) as part of the World War II effort. The short promotional documentary is grounded on patriotism, optimism and hope, and to a lesser degree on life and fear.
THIS YELLOW-AND-BLUE EQUAL-RIGHTS SIGN IS POSSIBLY ONE
OF THE MOST EFFECTIVE EFFORTS
IN MORALLY GROUNDED VISUAL FRAMING/BRANDING OF OUR SIDE.
Video of Ed Murrow, Once Considered America's Most Trusted Journalist
Any ideological difference b/w today's GOP and Joe McCarthy in the 1950s?
http://thinkprogress.org/climate/2015/03/17/3634483/uk-guardian-climate-campaign/
OTHER EXAMPLES OF EFFECTIVE
V-I-S-U-A-L FRAMING
<-- that one is in story form (Storytelling works!)
(More examples at the very bottom on this page.)
It's 2015. Women should earn the same pay as men for doing the same work. Period. Make sure your friends see this if you agree. #EqualPayDay
Posted by The White House on Tuesday, April 14, 2015
VISUAL FRAMING IS ESSENTIAL
LOOK AT THE MANY EXAMPLES OF VISUAL PERSUATION BELOW.
WHICH ONES DO YOU THINK ARE PERSUASIVE AND WHY?
What Humans Are Really Doing to Our Planet, in 19 Jaw-Dropping Images
http://mic.com/articles/117312/you-ve-never-seen-our-impact-on-the-planet-quite-like-this-before
Infographic: How Many Women Are Benefiting from the Affordable Care Act?
By Donna Barry | Tuesday, March 17, 2015
https://www.americanprogress.org/issues/women/news/2015/03/17/85389/infographic-how-many-women-are-benefiting-from-the-affordable-care-act/
NETWORK Lobby sent out the meme above
with the following instructions:
Here are some tips to help you show #TaxpayerPride:
1. Choose something your tax dollars pay for that gives you #TaxpayerPride
2. Take a photo with that thing that brings you #TaxpayerPride (or print out a sign and write it out)
3. Post your photo to social media TODAY using the #TaxpayerPride hashtag
It's no wonder this simple, morally grounded, (visualy appealing), widely distributed symbol with broad appeal outside the LGBT-advocacy community
has been effective. The HRC is a pioneer
in strategic comm.
I wonder where right-wing GOP leaders like Newt Gingrich got this idea in the 1980s that language could be used as "a key mechanism of control" . . .
THIS IN-GOD-WE-TRUST LICENSE PLATE APPEARS IN MANY STATES.
GOD AND THE FLAG APPEAR TOGETHER. THE REPEATED, SOMETIMES DAILY
EXPOSURE TO IMAGES LINKING GOD, NATION, PATRIOTISM (AND MILITARY PRIDE
TO SOME EXTENT) PHYSICALLY CHANGES OUR BRAINS.
IT GOES BEYOND SIMPLE PERSUASION.
TOOLS TO HELP VISUALIZE CATASTROPHIC CLIMATE CHANGE
Coastal Flood Exposure Mapper
http://coast.noaa.gov/digitalcoast/tools/flood-exposure
Sea Level Rise Viewer
http://coast.noaa.gov/digitalcoast/tools/slr
Coastal Inundation Mapping (training)
http://coast.noaa.gov/digitalcoast/training/inundationmap
C-CAP Land Cover Atlas
http://coast.noaa.gov/digitalcoast/tools/lca
ALSO LOOK FOR VISUALIZATION TOOLS OFFERED ON THE EUROPEAN UNION'S WEBSITE OR THE UNITED NATIONS
CAP - Run by Joseph Romm (Author of LANGUAGE INTELLIGENCE)
After centuries of being treated as second-class citizens and reproductive tools, I can't imagine being a working mother today and listening to female Republican politicians
(Thur. 23 April 2015) NARAL Pro-Choice America
Voters deserve to know where 2016 presidential hopefuls REALLY stand on reproductive freedom. Help us make them OWN IT!
HERE'S A WELL-CRAFTED VIDEO AIMED AT STICKING WITH YOU. (If it were my favorite food, this video hits the spot.)
FrameWorks' research supports a different type of narrative than the common bootstraps story.
http://www.albertafamilywellness.org/building-better-brains
WHAT WOULD A NEXT-GENERATION
HRC LOGO LOOK LIKE?
Since I try to frame issues on life, freedom
and the pursuit of (inclusive) prosperity, I created
a draft version of a next-generation HRC logo just for the sake of discussion.
Republicans Gladly Teach
LadyParts 101 To America
While Legislating Lady Parts
INCLUSIVE PROSPERITY
If you're planning to run for office, here's a tip to possibly make your future website more valuable and to reduce the chances of effective negative visual framing against you.
Purchase the most obvious .com and .org domain names associated with your name before you make your announcement.
METAPHORS <-----------> VISUAL FRAMING
Have you been frustrated by the new way American students learn math - the Common Core method? Watch Common Core math, explained in 3 minutes.----------Learn more about Common Core, here: bit.ly/1D0Qn7i
Posted by Vox on Thursday, April 9, 2015
LEARN ABOUT A FINANCIAL PILLAR OF TODAY'S GOP
http://www.rollingstone.com/politics/news/inside-the-koch-brothers-toxic-empire-20140924
ONCE UPON A TIME -- many years ago -- catastrophic climate change was not considered the biggest threat to American life & freedom. Atomic bombs were. The difference? Atomic destruction was perceived as an immediate threat while catastrophic climate change is perceived today as a slow-coming threat.
REPUBLICANS:
Let's move FORWARD,
not backwards
ILLUSTRATED SHORT FILM: Independent Redistricting for North Carolina
NC State Sen. Jeff Jackson
The GOP's political fueling of our nation's gun violence epidemic
is possibly the MOST SIGNIFICANT M-O-R-A-L ISSUE
of our time.
Cropped Planned Parenthood flier
THIS ARTICLE CIRCULATED ON SOCIAL MEDIA
WHEN RIGHT-WING POLITICIANS DECIDE TO SHOVE RELIGION DOWN PUBLIC-SCHOOL-CHILDREN'S THROATS, WHAT ARE TEACHERS AND SCHOOL ADMINISTRATORS TO DO?
IN SOCIAL STUDIES, HISTORY AND CIVICS, STUDENTS LEARN HOW CRUCIAL A WALL OF SEPARATION BETWEEN CHURCH AND GOVERNMENT IS TO THE HEALTH
AND FUTURE OF OUR PARTICIPATORY DEMOCRACY. WELL, NEXT TO THE SIGN CAUSING COGNITIVE DISSONANCE, THEY CAN ALWAYS POST SOMETHING LIKE THIS.
VALUES MATTER
Strategic Morally Grounded Communication
Training & RESEARCH
Here's the first of ten steps to make the economy work for the many, not the few -- how to unstack the deck in favor of those at the top and give everyone a fair deal. #1 is raise the minimum wage to $15 an hour. Please share widely.
Posted by Robert Reich on Thursday, May 7, 2015
Racism Is Real • BRAVE NEW FILMSThe #BaltimoreUprising is a symptom of a much larger problem! LIKE our page Brave New Films (Y) SHARE & sign the pledge to challenge racism whenever it rears it's ugly head! http://www.bravenewfilms.org/racismSomething is wrong when thousands of resumes are mailed to employers with identical information and black-sounding names are 50% less likely to get a call back. Something is wrong when black people are charged prices roughly $700 higher than white people when buying cars. Something is wrong when black drivers are twice as likely to get pulled over by the police and black male teens are 21 times more likely to be killed by cops than their white counterparts. Something is wrong when black people are incarcerated at nearly six times the rate of white people.And something is wrong when we continue to NOT do anything about it! Please SHARE & sign the pledge to challenge racism whenever it rears it's ugly head! http://www.bravenewfilms.org/racism#FreddieGray #Baltimore #BlackLivesMatter #BaltimoreRiots #BaltimoreRisingHere's the link for the video on #YouTube: bit.ly/racism-is-real
Posted by Brave New Films on Wednesday, April 29, 2015
This is no normal election: don't let your voice be taken awayThinking of not voting?Watch this.
Posted by The Guardian on Tuesday, May 5, 2015
HERE'S THE OP-ED I WROTE WHEN I LEARNED ABOUT THE VISUALLY TOXIC SCHOOL SIGNS
What Congress approved in 1956 as part of the Cold War effort against the Soviet Union was the national motto "In God We Trust," just the words.
But clearly the words by themselves were not visually toxic enough for the ultra-right-wing American Family Association (AFA), which had already tried getting these posted on public schools before 9/11. So the Mississippi-based hate group, formerly known as the National Federation for Decency, began to produce and distribute a poster featuring
the words over a waving US flag, the ultimate symbol of patriotism. Hence, the AFA managed to forever link patriotism with Christianity,
and by extension to an extreme, un-Jesus-like type of Christianity that has been commonly branded as "Christianity" for years.
Unlike the message conveyed by that sign posted in public schools all over, I wish children understood that being a good person and showing values such as love of neighbor and social responsibility do not have to be tied to the Christian God, or to the worship of any God, or to any kind of religious dogma whether extreme or not.
http://usatoday30.usatoday.com/news/nation/2002/02/20/usat-posters.htm Click here or on the screenshot below to visit the hate-group-AFA's store
MAY 2015: Video aimed at getting British people out to vote in the UK,
but its core message can ressonate with many here in the US.
REPUBLICAN POLITICIANS FORCED ALL PUBLIC SCHOOLS IN VIRGINIA TO PROMINENTLY PLACE THIS PATRIO-RELIGIOUS MOTTO. NEXT STOP FOR PUBLIC SCHOOLS?
THE 10 COMMANDMENTS, THE BEATITUDES, PRAYER TO A CHRISTIAN GOD
The above news article is from the time when the hate group AFA had renewed its efforts to get the ideologically loaded signs posted in public schools by making sure a mandate was part of homeland security legislative packages during the traumatic post 9/11 period.
GOP SEES LANGUAGE AS INSTRUMENT OF CONTROL
WANT TO FRAME CORPORATE GREED?You may get ideas by watching this great documentary showing serious corporate greed in the Iraq war during the Bush administration when Republicans controlled Washington.
Another compelling IMAGE illustrates this article:
More Americans killed by guns since 1968 than in all U.S. wars, columnist Nicholas Kristof writes
By Louis Jacobson on Thursday, August 27th, 2015 at 4:13 p.m.