VALUES MATTER
Strategic Morally Grounded Communication
Training & RESEARCH
Best viewed with
Google Chrome
Best viewed with
Google Chrome
Message Creation
- Through partnerships, VALUES MATTER can get you the right, winning words to define issues persuasively.
- Recurring brainstorming sessions to discuss values and OMW
1-on-1 Coaching
VALUES MATTER provides one-on-one coaching, customized trainings, including train-the-trainer workshops, in the strategic use of language and visuals in political communication, or Strategic Morally Grounded Communication (SMGC).
Customized Trainings
- Research, refresher classes, braistorming sessions on values, OMW
- Handy wallet-size cards with SMGC's basics serving as memory aids
- Access to our training video game
- Access to our smart phone SMGC app
Federico E. Cura founded VALUES MATTER in November 2006. More about him HERE
Founder
Our goals: 1) To help Democrats and progressive leaders, organizations gain greater moral clarity and moral unity in the public's perception; 2) For us, as moral beings,
to better define who we are and what we believe in a way that will stick and to fill a increasingly perceived moral void; 3) Also to do the same in defining our opponents; 4) To increase Democratic and progressive awareness and adoption of an overarching moral worldview (OMW); 5) We want to help create a well-oiled machine that systematically and methodically engages in moral framing and branding.
Our ultimate goal: To take our great country back, help restore truly traditional, mainstream values, and help define in public perception a choice between moral clarity and moral bankrupcy.
Question: Are you tired of being framed as against life? Have you wondered how can the other side continue to gain political power while getting away with so much?
You can do something about it.
Click on ESSENTIALS to start learning.