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VALUES       MATTER

Strategic Morally Grounded Communication

​Training & RESEARCH

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PRESS CONFERENCE BACKDROPS MATTER

AT A PRESS CONFERENCE OR EVENT, ALWAYS CONSIDER HAVING

AN EFFECTIVE BACKDROP / BACKGROUND

FOR VISUAL FRAMING.

VISUALS MATTER: Framing With Event Backdrops

 
Below you can see some examples of visual framing using event backdrops.

Though the first example seems unintentional, the rest -- mostly from the Bush years -- seem carefully planned.

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Obama, with FORWARD backdrop, thanks supporters after historic 2012 win.