The 2012 Obama Campaign’s use of behavioral scientists was unprecedented.
We all need to use more science and research-based methods to improve persuasion.
“In the way it used research, this was a campaign like no other,” said Todd Rogers, a psychologist at Harvard’s Kennedy School of Government and a former director of the Analyst Institute. “It’s a big change for a culture that historically has relied on consultants, experts and gurulike intuition.”
Academic ‘Dream Team’ Helped Obama’s Effort
http://www.nytimes.com/2012/11/13/health/dream-team-of-behavioral-scientists-advised-obama-campaign.html?pagewanted=all&_r=0
How Behavioral Science Propelled Obama’s Win – 11/19/2012
http://www.forbes.com/sites/rogerdooley/2012/11/19/obama-behavioral/
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Lessons on values and framing from the UK:
http://valuesandframes.org/handbook/1-why-values-matter/
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ON WHO WE ARE – IDENTITY
Interesting pre-2014 election study of priority moral values among the electorate:
http://publicreligion.org/research/2014/09/survey-economic-insecurity-rising-inequality-and-doubts-about-the-future-findings-from-the-2014-american-values-survey/
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The Washington Post – GovBeat
Which of the 11 American nations do you live in?
By Reid Wilson -- November 8, 2013
http://www.washingtonpost.com/blogs/govbeat/wp/2013/11/08/which-of-the-11-american-nations-do-you-live-in/?tid=hybrid_alt1_strip_1
Related article focused on gun violence prevention:
http://www.tufts.edu/alumni/magazine/fall2013/features/up-in-arms.html
LEARNING THE MOST ABOUT YOUR AUDIENCE
(and yourself)
AUDIENCE RESEARCH
CENTER FOR AMERICAN PROGRESS
(Issues » Progressive Movement)
States of Change
The Demographic Evolution of the American Electorate, 1974–2060
PSYCHOLOGY, PERSONALITY, VALUES & MORALITY, RELIGION, CULTURE, IDENTITY, AND MORE
All politics is moral (AND EMOTIONAL).
How Emotional Intelligence Creates Effective Leaders (April 30, 2015)
Research indicates that Emotional Intelligence (E.I.) – how we handle ourselves and our relationships – can determine success more than I.Q. In fact, E.I. may determine as much as 80% of a person’s life success. Cognitive ability or what we call I.Q. is only about 20%. Quality leadership training is a combination of E.I. and cognitive ability.
"There are two most powerful days in your life: the day you're born, and the day you discover why."
(TED)
An interesting related radio story:
NPR's TED Radio Hour, 5 May 2015
http://www.npr.org/2015/04/17/399798019/how-did-abraham-maslow-change-psychology
MASLOW's HIERARCHY OF NEEDS
(adapted to today's society)
REFLECTION
POSSIBLE QUESTIONS
FOR DISCUSSION:
In what layer of the pyramid would you place moral values, right vs. wrong issues?
In what layer of the pyramid would you place voting
on elections?
I'm not sure that "sex belongs in "physiological needs." Where would you put it?
Where would you place faith or belief in a higher, supernatural being or concept?
Where would you place religious dogma?
Where would you place following the law or compliance with the law, and doing what's legal?
Where would you place "wi-fi" or "a battery" (as in a cell phone or smart phone, etc)?
Why do you think so many people disregard of give less priority to the physiological need of sleep?
These are just a few of a number of modern versions of Maslow's groundbreaking pyramid.
This Is The Biggest Religious Group In Each U.S. State
The Huffington Post | By Antonia Blumberg
Posted: 02/25/2015 12:00 am EST Updated: 02/25/2015 9:59 am EST
http://www.huffingtonpost.com/2015/02/25/states-biggest-religious-group_n_6745314.html?ir=Religion&utm_campaign=022515&utm_medium=email&utm_source=Alert-religion&utm_content=Title&ncid=newsltushpmg00000003
http://www.washingtonpost.com/blogs/govbeat/wp/2015/02/26/the-religious-states-of-america-in-22-maps/?wpisrc=nl_govbeat&wpmm=1
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Politics of American churches & religions in one graph
Tobin Grant | Aug 27, 2014
http://tobingrant.religionnews.com/2014/08/27/politics-american-churches-religions-one-graph/
13 Superstitions That Still Scare the Bejesus Out of Us
Posted: 02/10/2015 9:30 am EST Updated: 04/12/2015 5:59 am EDT
VALUES MATTER
Strategic Morally Grounded Communication
Training & RESEARCH
Also from Prof. Tobin Grant:
Economic Inequality, Relative Power, and Religiosity*
Objective. What effect does the extent of economic inequality within a country have on the
religiosity of the people who live there? As inequality increases, does religion serve
primarily as a source of comfort for the deprived and impoverished or as a tool of social
control for the rich and powerful? Methods. This article examines these questions with two
complementary analyses of inequality and religiosity: a multilevel analysis of countries
around the world over two decades and a time-series analysis of the United States. . .
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=bKesBPoAAAAJ&citft=1&email_for_op=fedecura%40gmail.com&citation_for_view=bKesBPoAAAAJ:YsMSGLbcyi4C
APRIL 2, 2015
THE FUTURE OF WORLD RELIGIONS: POPULATION GROWTH PROJECTIONS, 2010-2050
Chapter 1: Main Factors Driving Population Growth
http://www.pewforum.org/2015/04/02/main-factors-driving-population-growth/#fertility
Demand for God and Government: The Dynamics of Religion and Public Opinion
http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=8942724&fileId=S1755048312000570
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=bKesBPoAAAAJ&cstart=20&citft=1&email_for_op=fedecura%40gmail.com&citation_for_view=bKesBPoAAAAJ:e5wmG9Sq2KIC
9 Things People Decide Within Seconds of Meeting You – “THIN SLICING”
Posted Tuesday, February 17th 2015 @ 8am
Within moments of meeting someone, they decide all sorts of things about you, from trustworthiness to intelligence to promiscuity.
Psychologists call it "thin slicing."
http://www.941kodj.com/onair/meredith-and-aj-in-the-morning-39976/9-things-people-decide-within-seconds-13259375/#ixzz3SUABGpm1
http://www.msn.com/en-us/lifestyle/relationships/science-says-people-decide-these-9-things-within-seconds-of-meeting-you/ar-AA9pbeP
Take the Habit Personality Quiz
By TARA PARKER-POPE
http://well.blogs.nytimes.com/2015/03/26/take-the-habit-personality-quiz/?smid=tw-nytimes&_r=0
The Washington Post - GovBeat
The distribution of jobs in every state, in 2 charts
http://www.washingtonpost.com/blogs/govbeat/wp/2015/03/20/the-distribution-of-jobs-in-every-state-in-2-charts/?wpisrc=nl_govbeat&wpmm=1
Video Games Can and Should Talk More About Real Issues—Including Reproductive Rights
by Shonte Daniels, Editorial Assistant, RH Reality Check / March 26, 2015 - 10:20 am
http://rhrealitycheck.org/article/2015/03/26/video-games-can-talk-real-issues-including-reproductive-rights/?utm_source=nar.al&utm_medium=urlshortener&utm_campaign=FB