VALUES MATTER
Strategic Morally Grounded Communication
Training & RESEARCH
Prof. Jeffrey Feldman, PhD:
Read from framing expert Jeffrey Feldman.
http://www.huffingtonpost.com/jeffrey-feldman/
Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections)
(book) by Jeffrey Feldman, George Lakoff (Introduction)
Jeffrey Feldman speaks about his book Framing the Debate
http://www.youtube.com/watch?v=q5QkwukxWx4&feature=relmfu
Outright Barbarous: How the Violent Language of the Right Poisons American Democracy
(book) by Jeffrey Feldman
Ask Federico E. Cura for Feldman's slides from his Train the Trainer workshop (around 2006)
ADDITIONAL LEARNING
Prof. George Lakoff, PhD
Lakoff has studied things like how language is processed in the brain; the role of frames and conceptual metaphors in constructing meaning from our bodily experience; and why emotions shape how we reason through the coupling of neurological processes with language comprehension (Cognitive Policy Works). Here're just a few positive comments on Lakoff's framing books (Thinking Points: Communicating Our American Values and Vision, and The Little Blue Book: The Essential Guide to Thinking and Talking Democratic):
"George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points helps leaders and activists alike to turn this knowledge into a compelling vision for society." --John Podesta, CEO and President, Center for American Progress
"Thinking Points is a must read for anyone who doesn't want speaking out to become a dying art." --Arianna Huffington
“I’ve always learned a lot from Lakoff and you will too.” —George Soros
"Blending insight and rigor, Lakoff and Wehling have produced a Rosetta Stone that translates progressive ideas into fundamental human values that will resonate with Americans of all backgrounds and beliefs." —Michael Brune, executive director, Sierra Club.
Jim Wallis:
In his book, Rediscovering Values: A Guide for Economic and Moral Recovery, author Jim Wallis argues that the financial crisis is also a moral crisis, according to Michael J. Sandel, professor of government at Harvard University and author of Justice: What's the Right Thing to Do? Wallis shows how the worship of markets has led us astray -- and how repairing the economy requires a moral awakening and a new commitment to the common good. We need to bring moral clarity to our economic crisis and finally build a strong foundation for a new, more sustainable economy.
http://www.barnesandnoble.com/w/rediscovering-values-jim-wallis/1103367454?ean=9781439183199
Drew Westen:
http://www.westenstrategies.com
Political Brain: The Role of Emotion in Deciding the Fate of the Nation
By Drew Westen
http://www.barnesandnoble.com/w/the-political-brain-drew-westen/1111529253?ean=9781586485733
Frank Luntz:
Luntz' key training book:
Words That Work: It's Not What You Say, It's What People Hear
by Frank I. Luntz
http://www.barnesandnoble.com/w/words-that-work-frank-i-luntz/1100020862?ean=9781401309299
https://www.youtube.com/watch?v=mflf2fLIkdE Here’s a great training from framing experts at FrameWorks Institute titled The Analyst Institute, a Washington voter research group established in 2007 by union officials and their allies to help Democratic candidates. Mon Jan 21, 2013 at 10:40 AM PST to a transformative presidency CAP/2012: New Ways To Vote Your Values https://www.youtube.com/watch?v=nd4tUBTYLTY&feature=youtu.be ("Misery Index:" Cognitive Policy Works' Joe Brewer). President Obama’s Immigration Reform 2014 Speech: Announcing Executive Action and a former director of the Analyst Institute. “It’s a big change for a culture that historically has relied on consultants, experts and gurulike intuition.”
Changing the Public Conversation on Social Problems
A Beginner’s Guide to Strategic Frame Analysis
(From The FrameWorks Institute)
http://sfa.frameworksinstitute.org
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To learn about “public storytelling” from FrameWorks, click here.
From Wellstone Action:
POLITICS OF CONVICTION guide
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More from Wellstone Action here
The Commonwealth Institute in Virginia has a brief training of values framing:
http://www.thecommonwealthinstitute.org/wp-content/uploads/2014/11/Changing-the-Conversation-Public-Values-exercise-expanded.pdf
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The Commonwealth Institute also has a good training on its website. The training is from another organization: PUBLIC WORKS – Building Public Will for the Common Good (www.publicworks.org)
http://www.commonwealinstitute.org/cw/files/Prog_Values_Report_6.pdf
From PUBLIC WORKS: the Message Box
Watch a short video narrative that uses a sailing metaphor to illustrate how we all benefit from comprehensive immigration reform:
http://www.frameworksinstitute.org/toolkits/immigration/
'Mainstreaming' progressive values: President Obama's path
TheCenter for American Progress' Faith and Progressive Policy team (now, Religion and Values Policy team) examine five issues that will drive conscientious voters to the polls: immigration, health care, the economy, the environment and LGBT equality.
A changing landscape on the values front compared to 2004 . . .
http://www.americanprogress.org/issues/religion/news/2012/10/01/40145/the-new-values-voters-5-issues-that-expand-the-notion-of-what-it-means-to-vote-your-values/
Here's a paragraph from the article:
Since 2004 the notion of what constitutes values issues has expanded. Concerns about economic inequality and fairness, poverty, climate change and the environment, immigration (it's about dignity and respect for a fellow human being), gay and transgender rights (civil union equality is about love and commitment), and health insurance reform (which is a moral and economic issue) are now commonly cited as issues grounded in a moral and ethical framework.
This is due in part to the tireless work of faith leaders and advocates such as Faith in Public Life, Sojourners, PICO, NETWORK, Interfaith Worker Justice, Progressive Christians Uniting, the Religious Action Center of Reform Judaism, and the Interfaith Alliance—all of which, along with many others, are addressing social and economic issues through a moral lens.
(The budget is a moral document.)
The high MISERY INDEX related to (failed policies of the past) GOP trickle-down versus the high Gross National Happiness related to Dem middle class economy
The Obama campaign won a reputation for drawing on the tools of social science.
THE PRESIDENT’S REPEATED USE OF MORALLY FRAMED MESSAGES SHOULD BE A CALL TO ACTION FOR US ALL
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We all need to join him and fully embrace Strategic Morally Grounded Communication once and for all.
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Since the health insurance reform messaging disaster (framed on purely economic rather than moral terms), President Obama has been leading on values. The rest of us need to catch up.
November 20, 2014
https://www.youtube.com/watch?v=wejt939QXko
Here’s the transcript
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Transcript: Obama’s State of the Union address 2015
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In inaugural address, Obama makes a moral case for action on climate change
http://www.washingtonpost.com/national/health-science/obama-makes-a-moral-case-for-action-on-climate-change/2013/01/22/1d33ea98-64cf-11e2-9e1b-07db1d2ccd5b_story.html
He didn’t make an economic or national security case. He made a moral case.
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Marriage equality, climate change, and a moral vision for America in Obama’s second inauguration
MON JAN 21, 2013 AT 01:13 PM EST
http://www.dailykos.com/story/2013/01/21/1180841/-Marriage-equality-climate-change-and-a-moral-vision-for-America-in-Obama-s-second-inauguration
The 2012 Obama Campaign’s use of behavioral scientists was unprecedented. We all need to use more science and research-based methods to improve persuasion.
“In the way it used research, this was a campaign like no other,” said Todd Rogers, a psychologist at Harvard’s Kennedy School of Government
Academic ‘Dream Team’ Helped Obama’s Effort
http://www.nytimes.com/2012/11/13/health/dream-team-of-behavioral-scientists-advised-obama-campaign.html?pagewanted=all&_r=0
How Behavioral Science Propelled Obama’s Win – 11/19/2012
http://www.forbes.com/sites/rogerdooley/2012/11/19/obama-behavioral/
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Lessons on values and framing from the UK:
http://valuesandframes.org/handbook/1-why-values-matter/
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